Along with the rapid change of technology and algorithms, marketing in 2020 will also have interesting and breakthrough changes. In particular, if you are a marketer, you can’t ignore the marketing trends 2020 below.
1. Voice Search
Voice search is growing and shows no signs of stopping. This will continue to be one of the factors that businesses need to focus on for content creation and online marketing.
According to Google, 20% of all Google search queries are now done through voice search. What is even more lucrative is that almost 71% of all mobile users between the ages of 18 and 29 use voice assistants on smartphones.
With the rise of smart speaker systems like the Amazon Echo and Google Home, there is an opportunity for brands to explore smart speaker advertising.
Chatbots will continue to be an important part of digital marketing in 2020. This technology uses instant messaging to chat with your customers or website visitors at any given time.
Chatbots will provide 85% of customer service by 2020. The top benefit of chatbots is 24-hour service, instant answers to simple questions.
Many customers enjoy interacting with chatbots because they are responsive 24/7, give timely answers, record your purchase history, and never lose patience. These virtual assistants provide outstanding customer service, meet customer expectations, and automate repetitive tasks – to help you focus on the more important work.
There are many brands already using chatbot technology such as Uber, Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut.
3. Tik Tok
Not only is it considered a fast and highly entertaining spiritual food, but social network Tiktok is also considered an indispensable new trending marketing channel. Like how other social networks are growing and bouncing, Tiktok advertising is considered an extremely effective advertising tool for businesses.
With unique features created on the AI platform, along with the trend of users gradually switching from reading to audiovisual, Tiktok has succeeded in creating a “national” app in many countries. in Asia and around the world. If Vietnamese businesses can take advantage of Tiktok, it will be a great advantage to easily reach extremely potential young customers.
Whether you are a marketer or a business person, pay attention to this marketing channel, and stay ahead of the trend while there is potential for growth. The development opportunities of Tik Tok are still many, you will definitely exploit and make a profit from it.
4. Content Marketing
Content marketing never gets old, it is even a trend that is on the rise in 2020. Quality content allows you to showcase your expertise and communicate with your customers. Your content is also what search engines make available to online users, so continuing to produce good quality content is a must.
5. Protect user privacy
People always have fears about their personal information being revealed. Customers are increasingly lacking trust when giving their information to businesses for fear of being taken advantage of. What you need to do is improve this trust if you want to get customer information. Show your customers how the company will protect their rights and information.
There are also some ways to help increase the trust of customers on your website:
- Show customers information security certifications
- Always up to date contact information
- Add customer reviews and testimonials to your website
- Do not let customers have to provide too much information
- Increase website loading speed
- Ensure the security of the payment process
Doing all of the above can make customers more comfortable when shopping. If your website is too sketchy and lacks credibility, customers will ignore your product.
It can be said that in recent years, it is the boom time of livestream in online sales on popular social networks, most especially Facebook. According to marketing trends in 2020, the livestream segment will continue to grow strongly as a modern marketing trend. Besides, media channels like Youtube or Instagram have also started to get acquainted with this popular marketing trend.
According to research, 80% of users prefer watching Livestream Videos to having to read blog posts. Video Livestream also helps to interact directly with viewers So you should prioritize creating Livestream Videos in 2020.