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Basic terms of Google Ads advertising that you need to know

While running Google Ads ads you will come across a lot of technical terms. This makes it difficult for you to acquire knowledge as well as communicate with brothers in the Google advertising profession. So in this article, I will explain to you all the common terms when running Google Ads ads.

If you have any terms about running Google Adwords ads, just leave a comment below, I will answer and update in the article for you.

25 Basic Terms in Google Ads

Google Ads ChallengesBasic terms of Google Ads advertising

1. Campaign

An advertising campaign on Google AdWords consists of multiple ad groups, with the same budget, campaign type, and other ad settings. Generally, it’s what you set up the first time you run an ad. You can run multiple campaigns at any time from your Google account.

2. Ad groups

An ad group is a collection of keywords, budgets, and targeting methods for a specific audience in the same campaign. For example, if you’re running an advertising campaign to sell shoes, you can set up ad groups to target online sales, women’s shoes, and men’s shoes. You can have multiple ads in each ad group.

3. Campaign Type

Your campaign type is where you want your ad to be seen. Google has:

  • Search Network only : Search only on Google
  • Display Network only: Your ads show in the Google Display network of websites, videos, YouTube, Blogger and more. This is also known as AdSense.
  • Search Network with Display Select : This is a combination of search and display

4. Keywords

Keywords are very important in Google Ads. They are words or phrases you choose for your ad. And will help determine where and when your ad will appear. When choosing keywords, think like a customer; What they will find, will want in the product, service …. While you can include as many as you want, the maximum recommendation should be to include only twenty keywords.

5. Quality Score

Quality Score is a measurement from Google based on how relevant your ad title, description, keywords, and destination URL are to your potential customers seeing your ad. A higher Quality Score can get you better ad positions and lower costs.

6. Impressions

A measure of how many times your ad was shown.

7. Ad Rank

Your Ad Rank is a value that is used to determine where your ad shows on a page. It is based on your Quality Score and bid amount.

8. Mobile ads

Mobile advertising is what search users see your ad displayed on their smartphone. Google AdWords has WAP mobile advertising and high-end mobile advertising.

9. Ad extensions – Extensions

Ad extensions are additional information about your business. Such as local addresses, phone numbers and even coupons or additional websites. They are what show up in blue below your ad description.

10. Call to Action (CTA)

A CTA is literally the action you want searchers to take. Good CTAs in your ad are short, action-oriented words such as Buy Buy, Get Get, Direct Now, etc.

11. Click-through rate (CTR)

Your CTR is an important metric in your account settings. It measures how many people who saw your ad click through to your affiliate destination.

12. Landing Page

Your landing page is the page on your website where you’re driving traffic from your ad.

13. Optimization

Optimizing in Google AdWords is like optimizing elsewhere in marketing. That means making changes to your ads that help you get better results for your goals.

14. Split Testing – Split Testing

Split testing includes A/B testing and multivariate testing. It’s a method of controlled marketing testing whose goal is to improve your objective results (such as higher CTR, increased conversions, or even better Ad Rank).

15. Bid Strategy

Your bid strategy is basically how you set your bid type to pay for a viewer’s interaction with your ad.

16. Daily Budget

Your daily budget is how much you’re willing to spend each day on each ad. Your daily expenses are based on a daily average per month, so don’t be alarmed if you change from day to day.

17. CPC

Cost per click is the most common bid type on Google AdWords. It means you pay every time a person actually clicks on your ad. You set your maximum CPC during bidding, which means it’s the maximum amount you’ll pay for a click on your ad.

18. PPC – Pay-Per-Click is the same as CPC.

19. CPM

Cost per thousand impressions is a bidding method based on the number of times your ad was shown (impressions).

20. Payment threshold

Your payment threshold is the amount of spend that causes you a charge for your advertising costs. It applies to automatic payments and threshold levels start at $50. You get there within 30 days, you will be billed and your threshold will increase to $100 etc.

21. Title

Your ad headline is the headline of your ad copy. It usually shows up in blue when your ad is active.

22. Destination URL

Your destination URL is the landing page your ad is directed to when clicked. Your landing site can be a specific one. You can change it for different ads in ad groups. Your audience doesn’t see it in the ad.

23. Display URL

Your display URL is what shows up in your ad copy. You can keep this simple and clean to increase brand recognition, trust, and conversions.

24. Party advertising

Side ads are ads that show up on the right side of a search engine results page (SERP).

25. Top Ads

Top ads are ads that show up in a shaded box above the organic search results. Note: Your ad will likely show both the sub and the top ad – So write your ad copy to optimize for both.


Above are all the terms of Google Ads advertising that we want to share. Good luck!

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