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Between AdsGoogle and AdsFacebook, which form should businesses choose?

AdsGoogle is a form of advertising to reach potential customers based on Google’s platform. You will pay when a customer clicks on your ad. Unlike Facebook, Google ads help businesses optimize a lot of costs. Please join Lokas to find out more details through the article below!

AdsGoogle simply says that you pay to have your ads displayed on Google’s platform. This is the world’s largest and most popular pay per click advertising platform. Other search engines also use this technique for their advertising platforms. But because Google is so popular with customers, when it comes to paid advertising, users will immediately think of AdsGoogle.

How to calculate advertising fee of AdsGoogle

AdsGoogle will be charged in the following 3 ways:

  • CPC aka clicks. You will be charged for the number of clicks on the customer’s ad.
  • CPM aka impressions. You will be charged for 1000 impressions.
  • CPA aka conversions. You will pay for 1 conversion. Conversions here can be counted as 1 form registration, phone number click, order…

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What is AdsFacebook?

If AdsGoogle is popular with paid search, then AdsFacebook is definitely a pioneer with paid social networks. Facebook has changed customer behavior and created a powerful human connection platform where we can voice our opinions, experiences and interact, connect with topics that matter to us. we like. AdsFacebook is that you pay to have your ads show on Facebook to the potential customers you target.

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What is the difference between AdsGoogle and AdsFacebook?

Advantages of AdsGoogle:

Google has a large number of users. At the same time, it also owns a YouTube platform and a wide display network on the Internet.

So when running AdsGoogle you will see the following strengths:

Immense wide coverage 

According to statistics, every second Google processes more than 40,000 search queries, totaling more than 1.2 trillion searches on the Google website every year. A truly terrible number.

Not stopping there, Google’s display network covers all internet domains. When you visit the virtual world, you can see Google’s GDN ads everywhere in newspapers or on youtube. Because of such immense coverage, AdsGoogle becomes a marketing channel that cannot be ignored.

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An equal and fair advertising channel

Some of you think that just having money and bidding high will make your ad go to the top 1. That’s the wrong thinking of those who have just started running AdsGoogle ads .

Google advertising is about focusing primarily on the quality and relevance of your ads, not the amount of money you spend. That’s why you should study to the place, study methodically if you don’t want to lose money unjustly when running AdsGoogle ads .

Google advertising is always fair and the victory belongs only to those with enough knowledge and experience.

Various forms of advertising

Google has many different forms of advertising.

The variety of ads will help your AdsGoogle campaign reach your target customers anytime, anywhere.

Advantages of AdsFacebook:

Coverage is not inferior to AdsGoogle

While Google is a channel inclined to search and bring useful information to users. Facebook is one of the biggest social networks today.

Users use Facebook as a daily habit. According to research, an average person spends 2 hours a day surfing Facebook and social networking sites. So it is difficult to conclude which AdsGoogle and AdsFacebook will bring more potential customers.

Detailed object analysis

The real strength of Facebook is providing extremely detailed user analysis data. Thanks to that, advertisers can precisely target their potential customers.

In addition, Facebook also allows you to upload your audience files to Facebook from which to create customer files with similar interests and behaviors and target them.

However, with the detailed user data that Facebook provides, you are not necessarily running accurate and effective ads. Because each product industry, the behavior of customers is different.

Effective customer targeting depends on how well you understand your customers. Like Google, Facebook is only a playground for those with enough knowledge and experience.

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