Before the explosion of Google ads , marketing work, especially marketing to a large number of users, was very difficult and costly in time, money and effort. But now the Internet has changed that and the era of google advertising has begun. However, that does not mean that the traditional advertising method has been wiped out, nor can the superiority of advertising be denied.
Google Ads
Google Ads advertising (formerly Google AdWords ) is a commercial service of Google that allows you to choose to advertise in the form of content, images in search results or on websites provided by Google Adsense partners. Through Google Ads you can create online ads to reach a wide range of users at the exact moment they are thinking and interested in the products and services you offer.
Google Ads accounts are managed online, users can easily create and change their advertising campaigns (including budget, content, target audience, choose the right budget) at any time . which time . To put it more simply, Google Ads is that you pay Google to let them display your website in easy-to-access, eye-catching locations on Google ‘s system .
Have you ever heard of the phrase “top search google”? Advertising on Google is the advertising medium that helps you develop that phrase, from which we increase people ‘s awareness of your business and increase traffic to your website.
Traditional advertising
Traditional advertising is a form of marketing that has existed for a long time, manifesting itself in forms such as handing out leaflets, publishing newspapers, radio broadcasts, etc. Nowadays with the explosive development of science, the time when the internet has grown beyond Step has made the advertising method Google ads appear . If traditional advertising requires businesses in terms of time, human resources, and costs, but the network efficiency is not high, online advertising completely overcomes this drawback. Widely accessiblesource of potential customers, reducing marketing costs, efforts and flexibly changing to easily change according to user trends . Those are the conveniences that Google ads can bring to businesses.
When using the traditional method, you need to identify and prepare an expense that is not possible. That is another plus point that makes google ads more and more businesses choose to promote their brands.
Compare Google ads with traditional ads
| Characteristics | Google Ads | Traditional advertising |
| Method | Using the internet, digital devices | Mainly using mass media |
| Space | Not limited by country and territory borders | Limited by national and territorial boundaries |
| Time | Anytime, anywhere, quick response, update information in minutes | Only at certain hours, it takes a lot of time and effort to change the ad or clip |
| Feedback | Customers receive information and respond immediately | It takes a long time for customers to receive information and feedback |
| Client | You can choose a specific audience and reach out directly to customers | Unable to select specific target group |
| Cost | Low, with small budget still doable, can control advertising costs | High, big advertising budget, fixed for one time use |
| Save data | Store customer information easily and quickly | It is very difficult to store customer information |
Comparison table of Google ads and traditional ads
Google Ads vs Traditional Ads: Which is the Best?
Too many businesses rely on chp advertising that one type of advertising is better than another in the belief that it is cheaper and will bring explosive growth .
While one way of promoting can be highly effective , a common practice to reach a wide range of people is important when building an advertising strategy.
For example, a TV ad can increase brand awareness , but an ad like that on YouTube can get a lot of potential customers back right away.
To know which option is most suitable for your organization or business , you must do market research when planning your advertising, so that you know what your target market is and can find them everywhere. anywhere on the Google ads or traditional advertising environment. If your business is in need of hiring google advertising services, please contact Lokas immediately.
