Facebook advertising abroad is an effective method to promote Vietnamese products. Because Facebook is the most used social network in the world. While Facebook ads have certain relevance, the basic elements of Facebook Ads can vary from country to country. So you need an advertising expert like Lokas to achieve your goal.
Why do so many people choose to sell through the international market?
In fact, the trend of cross-border trade or otherwise known as making money online (MMO – Make Money Online) has emerged in the period 2012 – 2014 with many new business forms . The form of overseas facebook advertising is applied in Vietnam to sell to customers in European and American countries .
The European – American market has many advantages to apply MMO models for sellers in Vietnam as follows:
- Firstly , the infrastructure and technology in the European – American market is very developed. That is the advantage for Facebook advertising to promote its advantages because it requires quite high technology factors , connecting and synchronizing data for sellers to capture timely information and measure sales efficiency . In the Chinese market or European -American countries, it was soon perfected to develop these models.
- Second, spending on online purchases is high in the European – American market, which has great potential in terms of users’ purchasing power. In the US market alone , data from Statista (October 2018) shows that e- commerce retail sales have reached more than $504 billion. Spending on online shopping is estimated at at least $2,144 per person. It can be seen that European – American customers have very high spending levels on online shopping, creating a potential consumer group for cross-border sellers .
- Third, the online payment marketplace is also growing strongly here, meeting the elements of safe payment , so consumers are willing to pay before shopping. The online payment method helps to reduce the possibility of product cancellations , refusals to receive goods, returns, and limits the dangers for cross-border sellers. Despite having many advantages, Vietnamese people often face many difficulties . difficult when selling across borders for the above- mentioned marketplaces .
Facebook advertising abroad to reach consumers
Foreign consumers often have a habit of word-of-mouth shopping on community networks. Before deciding to buy a certain product, do they often go to groups on Facebook to learn about the product? It is the honest and supportive sharing of foreign society that is the first key you can touch and meet your own consumers . Thanks to that behavior, sellers can create quality overseas Facebook ads to convince buyers.
Besides, you can based on geographical location. You can really easily and simply make a list of the places your customers visit and where they live . For example, in Taiwan streets or tourist centers, or places where many Vietnamese people live and work. From what factors do you easily target them with overseas facebook ads .
The third factor is based on the behavior and habits of customers . For example, advertising on facebook abroad by grouping foreign guests or waiting at bus stops, you can . As for the group of people living in Vietnam, they are very careful about their health, the profession is usually a teacher, often on weekends or go to beer clubs , these behaviors help you find them easily .
So through the method of facebook advertising abroad, you have gained a large number of potential customers for yourself, right? There are many more attractive forms, you can visit our Lokas catalog for more details. If you have any questions that need to be answered, please leave your information and our consulting team will assist you as soon as possible.
