Google Ads advertising (also known as Google Adwords advertising) is an advertising tool that has proven to be extremely effective over the years. From Google Ads Search for search queries, GDN ads while surfing the web or Shopping ads targeting online shopping behavior etc. Just knowing how to run google ads ads you can reach most of them. Potential customers on the online environment and developing businesses in this way are being chosen by many people in the digital age.
What is Google Ads?
Google ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web.
Adwords also allows advertisers to choose specific goals for their ads, like driving phone calls or visits to a website. With a Google Ads account, advertisers can customize their budget and targeting, and start or stop advertising at any time.”
Benefits of Google Ads for Your Business
Businesses reach millions of people when advertising Google ads
Today, Google has over 1 billion active users. Because Google ads will naturally show up on Google. This will be an opportunity for you to introduce your products to a large audience.
Improve conversion rate with google ads
People use Google for many reasons. Be it for general information, compare products/prices, check customer reviews, etc. You can use Google ads Ads Management tools to design campaigns. Your campaigns should focus on custom ad delivery and intent.
Run Google ads with any budget
Depends on the industry you belong to and your advertising goals. Then you can spend between $500 and $10,000 per month. This will make google ads great for businesses of all sizes.
Google ads for all audiences
Currently, Google search supports 45 languages, and more languages are added every month. This means you can target specific audiences from different countries. With that, you can deliver google ads in their language. This will make the message stronger.
Integrate Email Marketing into Google Ads Campaigns
Recently, Google integrated their gmail into Google’s marketing platform. This means that advertisers and Google Ads professionals can now also start serving interactive ads on Gmail. This will allow you to reach more people.
Monitor google ads and remarketing engagement
Google Ads Manager comes with a powerful campaign monitoring feature. This is where you can track how well your Google Ads campaigns are performing. Will you be able to see who has interacted with your ad? What actions did they take on your landing page? And will the ad lead to a conversion? You can also remarket to products that interest them the next time they visit Google. So this is your chance to increase conversions.
Reach your google ads advertising goals with bidding strategies
Google Ads offers businesses different bidding strategies. One of them is that you only pay Google in case of desired results. These bidding strategies are always adjusted. You can tailor it to different types of Ad Campaigns and business goals. Including:
- Smart Bidding
- Cost-per-click bidding
- Bidding for visibility
- CPV Bidding (Video Ads Only)
This way, you’ll be able to tailor your advertising campaigns to the business goals you want to achieve.
Get trained in Google Ads and learn the tools
Google Ads can be a powerful tool in your brand strategy. Why not take advantage of this professional technology and make your mark online? Lokas Google Ads expert with over 7 years of experience creating, running and managing Google Ads campaigns. We can also train you on how to use and optimize your Google Ads campaigns. Along with that are the skills needed to run your business successfully.