GDN advertising is gradually developing an important and indispensable part of every business. Google is not only a simple search engine , but also a means to help businesses promote online and attract customers. Besides Google Adwords, Google Display Network also helps to expand the advertising scope of super good businesses . So why should businesses use advertising ? on the Google display network (GDN)? How GDN works for efficiency.
GDN Advertising What is Google Display Network?
GDN (Google Display Network) ads are image-based Google ads on the Google Display Network – a network of more than 2 million websites, videos, apps and gmail that can reach over 90% of the population. Internet users .
Where do GDN ads show up?
By now you must have somewhat understood what GDN advertising is or what Google Display Network is , right. The implementation of Google Display Network promotion means that you are displayed and appear on 2 million websites, which will also help you reach 90 % of internet users , which is considered an unimaginable number. Your advertising campaigns will be displayed on websites , mobile apps and videos. Besides , how the promotion is displayed will depend on whether you set goals for the adsHow is the campaign? For example:
- Select specific websites and pages
- Analyze and tabulate keywords with topics related to the advertising website
- Target to specific buyers based on personal information such as: interests, demographics, gender, occupation …
Why do big businesses choose to advertise GDN?
Right after reading the concept of GDN advertising , you also understand that the goal of GDN advertising is to promote and increase brand coverage. In Vietnam, the number of organizations and businesses investing in GDN advertising is still not popular. Businesses in Vietnam find Google Display Network ads ineffective because there is no fast conversion rate. If excluding units running Google Remarketing, GDN ads are often used in real estate businesses, cars or businesses in the fast-moving consumer goods industry . The advertising display mechanism of Google Remarketing and Google Display Network is the same because Google Remarketing is a subset of Google Display Network.
Advantages and disadvantages of GDN . advertising
- The ability to reach the right audience is high
- Wide customer reach
- Low cost of reaching potential customers
- Include product images in ads
- GDN ads carry content that may not be relevant to your website
- Need a large budget to get high efficiency
With GDN ads you can get your promotion in front of people , before they even start searching for what you have to offer, which can be key to your overall promotion strategy . You can also bring content about something they are interested in, as in the case of remarketing to people who have previously visited your website or app .
If you still feel there are many difficulties and obstacles in the stage of creating an effective GDN advertising campaign , quickly contact Lokas.