Today, SMS marketing is quickly becoming one of the marketing methods for the real estate industry. However, the use of SMS Spam to send messages is increasingly ineffective, so what is the solution for real estate sms? Let’s find out together!
Call To Action – Call to Action
This is an element that almost all real estate SMS currently does not have. However, a call to action is a way to increase the conversion rate (Rate of visitors to respond) quite high compared to SMS without this factor. Do not try to give information but forget the line “Call To Action”: “Call me now to see the model apartment”.
Create focused messages and strive to meet customer needs
Example: You are trying to convey a message to customers who save at ACB. You think for these customers, now they are worried about the problem of lower and lower savings interest rates. You can compose a message with the following content: “Investment opportunity with higher profit than ACB’s interest rate, apartment is only $ 1700/m2, rental guaranteed profit from 10%/year. Call now…”
Get to know your customers and send messages with purpose
When sending SMS messages, you will encounter a case that the open and view rate of the message is very low, making your message not reach the customers. However, when we know who the customer of the data set is sending, what job they do, and their name, the message viewing rate will certainly be high. You can use Solid SMS sending software to insert each person’s name into each message.
Plan and send messages appropriately
You have to try to refine each sentence and word that is both short and curious and still conveys your message to customers.
The trick is that you write down the core value of the product you are selling, write 4-5 messages that will be used to convey to customers. Then, filter it into 1-2 most complete sentences. You will have a good and impressive message to convey to customers.
Example: We are shooting for a customer data set that is a savings account at ACB. We believe that for these customers, they are now worried about the problem of lower and lower savings interest rates.
“Investment opportunity with higher profit than ACB’s interest rate, SSG Tower apartment is only $ 1700/m2, rental guaranteed profit from 10%/year. Call now: 0918 065 0XX”.
Be brief and don’t put too much information in the message content
Try to distill the core value of the product you are selling and convey it skillfully to arouse the curiosity of customers. Do not put too much information from the number of toilets, how many bedrooms into 1 SMS.
For example: Hung Ngan Apartment’s core value is the opportunity to own a house with a package of 30 thousand billion right at Quang Trung software park.
“Opportunity to settle down and invest in apartments in the 30,000 billion package located right at Quang Trung software park…”
Hope the above sharing will be helpful for you Real Estate Sales to shoot SMS Marketing most effectively.