SMS advertising services is no longer strange to businesses in the current 4.0 technology era. Brand messaging service is the most effective marketing channel today. But how to have an advertising campaign via SMS to bring maximum effectiveness, not all businesses know. Please join Lokas to review the mistakes that businesses often make when advertising via SMS through the article below!
SMS advertising services is right but wrong:
The first mistake of businesses when using SMS advertising services is sending too many messages and constantly making customers feel annoyed. The line between marketing and message spam is extremely thin. So you need to have a specific strategic plan before sending ads via SMS to make the marketing campaign highly effective. The following is one of the issues that businesses need to keep in mind when advertising via SMS so that they do not make mistakes.
Use the same content for both SMS and Email ads
A common mistake some marketers make is trying to save time and effort by using the same messaging for both Email and SMS advertising.
But you need to know that each marketing platform is made to accommodate and support different types of messages. And Email, SMS all have their own outstanding benefits. Make sure you make the right use of each of these types of marketing.
Content that doesn’t have a clear call-to-action
Many businesses fail to capitalize on their SMS advertising by not using a customer call to action. A call-to-action motivates your customers to complete a task, whether it’s subscribing to your mailing list, participating in a subscription, participating in an offer, or responding to a survey.
Since SMS advertising allows for instant communication, the call to action is the most important part of your text message. But this is sometimes overlooked by businesses.
Don’t care about customers
Have you ever heard your phone ring and expect an important message, when it turned out to be just another SMS promotional text? Your customers may not be interested in the latest product updates or the latest news about your business. What they really want is a personal message that benefits them directly.
So, in order to retain your customers, you should try to only send SMS advertisements to your customers with relevant and valuable information.
Send advertisement via SMS to invalid number
Sending SMS ads to invalid numbers is the most common reason businesses often encounter when using SMS. The phone numbers in your customer data list have been changed or are from the beginning fake numbers that reduce your message deliverability and make SMS advertising services less effective.
So regularly update and refresh data periodically so that your SMS advertising campaign reaches quality customers.
Above are the basic mistakes that most businesses who are new to SMS advertising services make. Hope this article will bring you useful information that you can apply to your business. If you need advice on marketing services, please contact Lokas for a free consultation!