Saving costs in Digital Marketing is a problem that causes “headaches” for many businesses, because for brands or products that are first on the market, a strong investment is required to create effects and coverage for it to reach potential customers. However, spending too much can affect the maintenance of the company and other long-term marketing strategies.
So, how to do Marketing economically, spend less but lead and orders still receive stable? In this article, we will suggest you “Top 6 cost-saving methods in Digital Marketing for businesses” without much impact on sales and profits.
Top 6 cost saving methods in Digital Marketing
1. Use remarketing ads
Increasing traffic is an important goal in any digital marketing plan. When this parameter can indicate how many people have visited your website and are interested in your services and products.
But for your business to succeed with a Digital Marketing campaign, a lot of traffic alone is not enough.
You will need “quality” traffic, i.e. visitors who are not only viewing your website but are also actively searching for information about your products or services, asking questions, leaving information on your site. ,vv
For businesses, these are the most likely traffic to convert
This way, your digital marketing campaigns, especially your display ads, aren’t simply attracting people who are surfing the web, but instead, these ads are reaching people directly. interested in the company’s products and services.
Thereby increasing your brand awareness in their minds and constantly reminding them to come back to buy.
2. Marketing through website content
Content marketing is more effective in the long run than traditional methods. It is also an inexpensive way of marketing for small and medium businesses.
“Content” here can be articles, videos, infographics, e-books… as well as many other media as long as it creates value for users.
This method is the same as method 1 in the article, but for the space of a private website or Fanpage, you have more “land” to display than encapsulated in an advertising content that is limited to many elements. .
Marketing through content on the website
Specifically, you can create any content related to the product or service you are doing business or the issues surrounding that product or service. You can also write articles on how to use the product or identify real – fake products on the market, assess the current market situation, funny and humorous content for entertainment purposes…
And of course, engaging, engaging content will very quickly lead to specific behavior and actions – that is, making a purchase or going directly to the store to learn more.
3. Marketing through social networks
According to statistics, Facebook currently has 3 billion users, of which 2.1 billion are active users per month. Instagram also has 800 million users, while Twitter also hits the 300 million mark. In addition, there are dozens of other social networks operating with a large number of users.
Thus, you can easily see that performing marketing activities through social networks will help you reach more users, while the cost of campaigns is similar.
Besides, social networks are also the ideal means to build relationships with customers. You can create fanpage, create groups to build the brand’s customer community, to create more network spread for your brand.
4. Continuously measure and optimize your campaign.
The advantage of Digital Marketing compared to other traditional marketing methods is that you can measure the effectiveness of your campaign, even in a short time. Metrics and tracking tools like revenue-to-cost (ROI), increased sales, returning visitors, etc. are used to measure sales performance. Or the parameters of traffic, CTR, impressions, etc. to evaluate the effectiveness of the ad. These parameters will help you immediately identify the problems in your Digital Marketing.
Let’s take for example:
If you know an email has been sent to an entire list of potential customers, but only a few are converted. So it proves something is wrong with your way of doing things. Is it due to poor content, poor customer classification or a landing page that is not convincing enough? It’s something you need to figure out and improve on.
Acknowledging and using metrics allows you to allocate resources to channels and marketing tactics that really work, reducing your budget for things that don’t work for your business.
5. Only use Pay-per-click ads for high-converting audiences.
For small businesses, whose marketing budget is not too large and limited, the use of paid advertising is a digital marketing method that is both cost-effective and cost-effective.
Statistics show that around 45% of small businesses use pay-per-click advertising as part of their digital marketing strategy.
You can increase brand awareness and instant exposure to your target audience with paid advertising (Google Ads), which forms like SEO take months to achieve. .
Be wise about your choice of keywords to advertise, because as said you don’t have a lot of budget to advertise all keywords.
If your goal is revenue, but high-converting keywords should be prioritized. Although these words will require experience and data to be known and vary from industry to industry.
6. Tập trung vào việc lưu giữ khách hàng
Khoảng 70% các doanh nghiệp cho biết rằng chi phí bỏ ra để giữ chân các khách hàng cũ sẽ thấp hơn chi phí tìm kiếm và đầu tư cho nguồn khách hàng mới. Nếu bạn gặp khó khăn trong việc giữ cho ngân sách tiếp thị của mình thấp, hãy cân nhắc tập trung thời gian vào việc cải thiện dịch vụ khách hàng và mức độ tương tác, để bạn có thể tăng cường tỷ lệ giữ chân của mình.
Keeping old customers
On the other hand, for customers who already have a certain awareness of your company’s products and services, they are also likely to continue to recommend your products and services to their friends or acquaintances. You can get a lot more out of your loyal customers and this is completely beneficial in your business’ price-saving campaign.