As of September 2018, there are more than 2.2 billion people using Facebook in the world in general and more than 58 million users in Vietnam in particular, ranking 7th in the world. With a huge audience trending globally, it means that Facebook is an important marketing platform for every business and that’s why Facebook advertising appear. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests and even behavior. You can always reach the people most likely to want to buy your product or service. You only have to pay Facebook to do the work of reaching the most potential customers. But it’s important that you understand the different ad types and targeting options before you dive in if you want to get the best results. In this article, I’ll walk you through everything you need to know about running Facebook ads .
Types of Facebook Ads
There are many forms of Facebook advertising that you must be aware of, here I will show some common forms that you can apply to your business.
Types of Facebook Ads
1. Image Ads (Photo Ads)
This simple ad type is a great way to get started with Facebook advertising. You can create in just a few clicks by enhancing a post with a photo from your Facebook Page. The goal of this ad is to attract likes, comments, shares….your post.
2. Video Ads (Video Ads)
Mobile users often scroll very quickly through the content that appears on Facebook. That is why the first seconds in the promotional video play a decisive role in enticing viewers. From there the 5s rule was born, let viewers directly into the drama of the video to get their attention immediately. Note that the image and message of the product must appear in the first 5 seconds of the video. Don’t forget to impress your customers with beautiful images and effects and a great soundtrack.
3. Carousel Ads
Allows to feature multiple images and links in the same ad. Since then, advertisers have found that carousel ads cost 30-50% less and cost-per-click on ads 20-30% lower than ads with just one image. Facebook supports up to 5 images with links, carousel format, grabs attention and is useful for both direct response and brand awareness marketing.
4. Website Ads (Domain Ads)
A form of advertising that leads users directly to the website or Fanpage of the business when clicking on the ad. Domain Ads are typically a short description, a headline or a website link, and are the easiest of all Facebook ad types. The advantage of this type of ad is that it is cheap, but the major disadvantage is that it only displays in the right column and does not support mobile.
5. Page Post Link
Is the most popular form of advertising today with the form of pulling links to articles from the website and can add large images that are attractive and right on topic. Page post link ads can both increase likes for posts and pages, increase interaction, comment on posts and increase traffic to your website.
How to charge Facebook ads
You will only pay when your ad is clicked, liked, shared or interacted with on your website. The higher the cost rate, the more likely your ad will appear on Facebook.
How Facebook is charged
Facebook Ads charges in the form of:
- CPC (cost per click)
- CPM (cost per impression)
With CPC, you only pay for people who click on your ad. With CPM, you also only pay a minimum of $0.03/1000 ad impressions (equivalent to 600 VND).
Factors that affect the cost of Facebook advertising
Similar to Google Ads pay-per-click (PPC) advertising costs, there are many different factors that affect the cost of Facebook ads. To build a realistic budget for your business, marketers need to understand how these factors affect the cost of Facebook ads. 8 factors determine the cost of running Facebook Ads including: Audience (Audience), Ad Budget (Ad Budget), Ad Bid (Ad Bid), Ad Objective (Ad Objective), Ad Position (Ad Placement), Ad Quality (Ad Quality), Season (Season), Industry (Industry)
The cost of Facebook advertising can be a concern if your business is marketing on social media for the first time. Consulting or consulting with a Digital Marketing Agency can help businesses better understand Facebook ads and optimize ad budgets.