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What is Adwords? Compare the difference between SEO and Google Ads

Adwords is the term Google uses to refer to all forms of advertising that Google is offering. Google Ads is Google’s paid advertising channel, you can create campaigns in many different forms of advertising with the ultimate purpose of: Finding customers, bringing in profits. And you want to know what forms Google Adwords is providing for advertisers to choose from? That is:

  • Keyword advertising.
  • Advertising GDN.
  • Advertising Remarketing.
  • Google Shopping Ads.

If you want to exploit all these forms of running ads, you need to take the time to learn about what google advertising is.

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What is the difference between SEO and Google Adwords?

Google Adwords

  • Google Adwords is a solution where you will pay Google to have your website displayed on the top of Google search with a certain keyword group.
  • With Google Adwords, you only need to prepare a landing page, advertising budget, and you can start putting your website on the top of search.
  • At the end of the campaign, advertising stops, your website will no longer be displayed on the top of search.

SEO

  • SEO is a solution where you will apply optimization techniques to bring your website to the top of Google search in a completely natural way. That is, you will not need to pay a fee to Google for each user click.
  • However, unlike Adwords, SEO takes time, usually from 2 to 6 months to bring your website to the top of search.
  • In addition, if there is a top SEO position, it will still have to be below the Adwords position. In return, if you can get to the top, the website will stay there for a long time and you don’t need to pay Google.

Seo

Popular forms of advertising by Google Adwords:

 

Shopping ads (Google Shopping)

  • Display position: Google search results page.
  • Advertising conditions: Must have a website, the web needs to have an online payment function.
  • Display conditions: Meet the same conditions as Google Adwords.
  • Top position:

– Display right on the AdWords search results.

– Displayed in the right column of search results.

  • How to approach customers: Display based on keywords customers search – Also known as passive.

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Search Advertising (Google Adwords)

  • Display position: search page on Google Search.
  • Advertising conditions: Must have a website.
  • Conditions displayed: Ad quality – Keyword – Region – Bid.
  • Top position:

– Top 4: 4 first places.

– Top 10: 3 positions at the bottom of page 1.

  • Approach to customers: Passive – Waiting for potential customers to come.

 Display Network Advertising (Google GDN)

  • Display location: websites located in the Google Adsense network system.
  • Advertising conditions: Must have a website.
  • Conditions displayed: Ad quality – Subject, context, keywords – Region – Bid.
  • Approach to customers:  Proactive – Proactively deliver ads to customers with available target support.

Google Remarketing Ads

This is a small part in the form of advertising on Google GDN. But instead of the usual way of targeting, the target customers will be potential customers who have visited the website.

How to reach customers: Advertise to users who have visited the website.

How does Google Adwords charge?

Currently, Google Adwords is applying the following advertising fees for each certain form of advertising. And we have:

CPC:  Each time a user clicks on an ad, an ad cost will be charged.

CPM:  Every 1000 ad impressions, an ad cost will be charged.

CPA: For every 1 conversion of the user’s behavior on the landing page, an advertising cost will be charged.

Above is information about Adwords and the difference between SEO and google advertising. Hope the article will bring you useful information!

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