Google Possum

What is Google Possum? Overview of the Google Possum algorithm

What is Google Possum  ? How Google’s Possum algorithm can have an impact on business websites, explore with us in the article below.

1. What is Google Possum?

Google Possum was launched on September 1, 2016 and is one of the core algorithms of Google. Simply put, this algorithm will be based on the geographical location of the searcher to look up results that are relevant to them. At the same time, Google’s kangaroo algorithm – Google Possum helps users to exclude business addresses, shops, companies that are duplicated or not within the searcher’s city.

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To better understand the impact of Local SEO when the Possum algorithm appears, we will send you an example as follows:

  • Before Possum was born:  When you query about HCM content service. You will only get one search result from this site that suggests the best local content service. This appearance is because this website owns a pretty strong domain name and it fully meets the content as well as the algorithm set forth by Google.
  • The change started when the kangaroo Possum Google appeared:  Also with the query about content services in Ho Chi Minh. You will receive a series of recommendations about companies and businesses providing website content services in Ho Chi Minh and closest to your location. Thereby it can be seen that the appearance of Google Possum does not allow any business or company to dominate the search results only. Google has opened up many choices for you, helping you proactively find the place that provides the best products and services.

2. Overview of Google Possum algorithm

2.1 Monitor and evaluate local ratings

Vì xếp hạng thay đổi và bị Google lọc ra khỏi kết quả địa phương không phải là một hình phạt, nên không có giải pháp đơn giản nào để đảm bảo rằng doanh nghiệp của bạn được hiển thị. Tuy nhiên, có một số biện pháp để khuyến khích Google hiển thị trang web của bạn trên các đối thủ cạnh tranh. Nói như vậy bởi mục đích của Google là hiển thị cho người dùng những kết quả tốt nhất và phù hợp hơn cho truy vấn của họ, vì vậy đảm bảo rằng SEO local của bạn vượt trội hơn những người khác là chìa khóa nếu bạn muốn được liệt kê. Tập trung vào việc cải thiện thẩm quyền tên miền trang web của bạn thông qua việc tăng liên kết, nội dung được tối ưu hóa và trích dẫn chính xác để thuyết phục Google liệt kê trang web của bạn trên các đối thủ cạnh tranh. Cùng với đó,Conduct a competitor analysis on sites that rank above you or aren’t filtered out to identify opportunities for your site.

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2.2 Build an extensive list of local search keywords

Google Possum works to help users search for keywords a lot easier than before. That said because if before, if you wanted to search for a certain keyword, you would have to type the exact word with all the features. When Possum works, even your order or keywords matter. Different repeat keywords and keyphrases will return different results, even if you’re communicating the same idea. However, when Google Possum was born, this was no longer necessary because this algorithm made it easy for users to find keywords that are closely related to each other. Therefore, this has created a job for businesses to build and expand the list of local search keywords so that the search can be more effective. With that, create more targeted keywords than before. However, these keywords also need to be easy to understand, clear meaning, not crammed with a series of phrases to achieve SEO purposes. To do this, businesses need to invest time and effort to come up with the most complete strategies that are easy to apply and most effective in practice. However, you can’t just follow the open path, but also need to have flexible change plans to promptly handle when accidentally stuck with Google’s algorithms, but specifically Google Possum.

2.3 Create a clear business address on the website

Since Google has filtered out similar businesses in the same place, consider changing your business category in Google “My Business”. By changing to something different from the competition, you may see your visibility improve. However, you need to be careful when doing this because if you change your category to something less relevant or commonly searched, you will likely see big changes in impressions. and ranking.

Prior to this algorithm update, Google would apply a local filter to search results, for example a filter that would filter out results with the same domain name or phone number. This was done to remove duplicate content from the list.

After the Possum update, similar businesses listed with the same address were filtered out. For example, if multiple companies operate in the same building (even if they have different websites) only one or two of them will be listed in local search results. So use the option to remove this filter from the list, but as this is not something the average user will know that the update has had a negative impact on many businesses. The same thing happens when businesses are listed on the same street that are owned by the same person. Both will rank but they will rarely show up together in the SERPs because of the Possum update even if they have different addresses, domains, and SNAPs. However,

The article provides information to help you better understand Google Possum as well as get directions to meet this “difficult” Google algorithm.

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