Interactive Marketing

What is Interactive Marketing? All about Interactive Marketing

Interactive Marketing is being evaluated as a powerful weapon in the Marketing industry because its effectiveness can be 2 times higher than traditional marketing. Explore the article below to learn more about what interactive marketing is!

1. What is Interactive Marketing?

Interactive MarketingInteractive Marketing

1.1 Concepts

Interactive marketing is a common term in the marketing industry. Interactive marketing is also known as interactive marketing and it also has another name as interactive marketing. Interactive marketing is a one-to-one marketing method that is meant to focus on individual customers and specific activities on digital platforms, especially Social Media. Today, there are many different forms of interactive marketing, but the form of advertising marketing through search engines is still considered the most popular form and applied by many businesses.

1.2 Roles

Along with the development of the 4.0 technology era, of the Internet and social networking sites, Interactive marketing plays an even more important role and becomes an indispensable tool for marketing businesses.

Interactive marketing has proven its important role through communication channels such as: Website, email, SMS, google… Using interactive marketing tools will have more advantages than traditional marketing. Interactive marketing helps businesses save more costs, increase sales. In addition, Interactive marketing also plays an important role in connecting customers with businesses.

2. Popular types of Interactive Marketing

To better understand what interactive marketing is, you need to understand its basic forms that Bizfly shares below.

Interactive Marketing1Types of Interactive Marketing

2.1 Interactive Storytelling

This is a form of interactive marketing based on developing and spreading attractive and interesting stories with customers directly or indirectly to be able to introduce products and brands of businesses.

The more interesting and unique the story, the more customers will be interested in and know your brand.

2.2 Personalized Content

This is a type of interactive marketing that aims to personalize content, behavior, interests and needs of customers. For Personalized Content to work effectively, you need to search and collect multiple data sources, customer information and guess what they need.

From there, provide suitable and effective solutions. You need to capture and understand deeply about demographics, geographic data, customer life information… to be able to bring customers the most enjoyable experiences.

2.3 Two way Interactive

This type of interaction is two-way and is considered a central part of interactive marketing with customers.

In order for interactive marketing to work effectively, businesses often organize programs, contests, quizzes, watching live with gifts on social networking sites to pull interaction and improve customer experience. participating contest.

There are 4 hierarchical levels that represent two-way interaction as follows:

  • Low engagement: Counted by likes, clicks on attached links, clicks the follow button.
  • Average level of interaction: Shown through comments, comments.
  • High level of interaction: Calculated by the number of shares, recommendation.
  • Level of conversion: Click the button to subscribe to buy the product.

2.4 Layered Info

Layered Info is a popular form of interactive marketing that attracts and intrigues customers. It’s a good idea to create and stratify different information layers when posting blogs that share information about your products and brands.

3. Benefits of Interactive Marketing

Understanding what interactive marketing is, let’s learn about the benefits of using it. Interactive marketing offers the following benefits:

Interactive Marketing2

  • Increase sales: Interactive marketing helps businesses understand the needs of customers, from which businesses will provide products/services that customers really need. And so, thanks to Interactive marketing, businesses are selling more and more products/services, contributing to increasing sales.
  • Increase customer satisfaction: Interactive marketing helps businesses recognize market needs more accurately, thereby increasing consumer satisfaction.
  • Reduce marketing costs: In fact, interactive marketing will cost less than traditional marketing or advertising on newspapers, TV channels…

4. Some notes when using Interactive Marketing

Here are a few tips when using interactive marketing that you need to pay attention to.

4.1 Thorough behavioral research

The ultimate goal of any marketing campaign is to get customers to choose to buy and trust your product. Therefore, researching and understanding behavior will help businesses come up with effective solutions to motivate customers to make purchasing decisions.

In addition, a thorough study of consumer behavior when doing interactive marketing will help businesses succeed in business.

4.2 Take advantage of customer attention

Usually, customers will pay little attention to lengthy, rambling articles and advertisements. Therefore, when building content on interactive marketing, you need to summarize and simplify the content to get their attention.

Interactive Marketing3Customer’s attention

The simpler the content, the easier it is to understand, and the more focused it will be on the customer’s mind. This is one of the great tips that many businesses apply when learning and using interactive marketing.

4.3 Provide useful products

The use of good products, quality services will elevate your brand. Therefore, to gain the prestige and trust of consumers, you need to provide good products and services that meet the needs and desires of customers.

Poor quality products should not be marketed. As this may cause consumers to boycott your brand.

4.4 Building digital marketing channels

Building digital marketing channels is the way to deploy an effective interactive marketing campaign.

Social networks develop rapidly, which is a condition for businesses to access potential customers through building digital marketing channels.

Channels like social media marketing, email marketing, content marketing, website, blog… are popular digital marketing channels to bring consumers closer to your brand.

4.5 Expressed in different forms

One of the secrets to helping businesses deploy interactive marketing campaigns to retain long-term customers is to present content in many different forms.

In addition to using videos, you can use multimedia customer images, customer polls to easily understand their needs.

Get creative and try different ways. It will certainly bring effective marketing to your business.

5. Conclusion

It can be seen that the brilliant development period of social networking sites, the internet and now the 4.0 technology revolution has brought challenges but at the same time brought many opportunities for businesses to take advantage of. Use interactive marketing. Traditional one-way marketing has gradually become obsolete and given way to creative, attractive two-way interactive marketing with outstanding advantages. However, to successfully apply Interactive marketing strategy, businesses need to invest a lot of time, effort and know how to take advantage of available tools!

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