In “content is king” marketing , and in the field of SEO in particular, content SEO plays the role of a decisive factor in the success or failure of an entire SEO campaign. So what is SEO content ? What is the most popular SEO content trend today? All will be answered in the article below.
What is SEO Content?
SEO content refers to creating content that helps your website get high rankings in Google ‘s search engine . It covers all the work involved in writing and structuring the content on your website. There are three main aspects you need to consider to provide content that helps your site rank well: keyword strategy, site structure, and copywriting.
SEO content is extremely important because search engines , such as Google, read your website, so the words you use on your website determine if your website ranks in the top rankings. their results page or not. Of course, your website should be well designed , have a perfect user interface, and all the technical stuff that helps your site rank in Google should also be needed . mentioned. But without quality content, your website will not have a chance to show up in the search engines .
SEO Trends 2022
1.Focus on customers and search intent
Title mentioned it all. Although this is not a new trend , it can be said that it has been repeated over and over again. But every year, customer search behavior changes . Especially after 2020, these behaviors are becoming more and more obvious. Here, we want to talk about these changes .
SEO professionals should gradually transition from traditional methods (e.g., try to write meta descriptions carefully) to focus on new trends – focusing on what will happen in the SERPs as well as understanding intent user search .
- Create content that focuses on customer needs. No need to talk about the product/service of the business.
- A Website interface with fast and stable access speed .
- Do not hinder customers in finding your content. No coercion to pay, no annoying Pop-ups or sign-ups.
2.Customer analysis, interaction time
SEO Content used to be solely responsible for driving traffic . But now SEO content has become more popular than that. In 2022, businesses will be more deeply impacted by broader traffic . And marketers should work harder to bridge the gap between sales and profit margins. And 2022, too, will make user behavior analysis a hot topic .
However, for businesses with limited financial resources, companies should focus more on retaining buyers and enhancing customer lifetime value.
3. Brand Optimization on SERP, Knowledge Graph and Entity Metric
According to experts , by 2022, tracking SERPs and knowledge maps will become the norm of a professional SEOer. According to another expert. People who do cheap SEO content should be able to optimize the problems behind the article topic (entities, sub-topics). And handle random language (NLP) and the role of your entity where it is in the Google rankings.
So the only way to logicalize Google visibility is to discover how to put your content on a knowledge graph and connect it to multiple business topics.
To keep up with the trend of SEO content 2022. SEO experts should measure the API of the business. Then improve the content so that it can appear on the knowledge map .
Therefore, the direction for 2022 is:
- Ensure complete and accurate business information
- Establish business content on a reputable knowledge source like Wiki
- Claim your knowledgemaps on Google
- For business businesses, set up a business profile on Google
4. Optimize Website Essentials & Page Experience
We have to create a website that makes users feel comfortable . Not a website easily accessible via search engines . _
The fact that Google uses the Page Essentials Index to measure it shows that they have recognized the annoyance of some websites. So let’s improve the website and give the user a better experience.
5.Focus on mobile SEO
Making sure your content renders well on mobile is a must in the SEO Content Trends 2022. Because this is the foundation on which all searches are performed.
That’s why in 2022, companies should create great user experiences on mobile devices.
6. Evaluate, improve, and implement
Switching to SEO content with a solid strategy will be appropriate in 2022. Experts agree that shifting the approach from studying customer behavior to a dual process that includes understanding the potential market Combined with behavioral insights, the company can pick up a large number of potential new users.
7. Change the layout and features of the SERP
According to experts, in the long term there will be a big change in the description of the website – thanks to Google Passage Ranking. And most people also think that Google identifying and ranking pieces of content with value for user queries will be the new SEO content trend in 2022.
8. Long content
The trend that helps you increase your position in the SERP is articles that are almost EAT standards . Usually long articles . _
Summary of SEO content trends 2022
These trends are gathered through the quotes of industry experts. Maybe some of the trends will work for your business , maybe not. How to use or follow the trend depends on the field in which you are in business. Combine, capture, practice the whole trend and apply it in the long term to help your campaign succeed.
