What is SEO? Overview of SEO in 2022

SEO is not a new term in the current 4.0 technology era. However, not everyone has a correct and comprehensive understanding of SEO. So what is SEO? What’s interesting about this field, let’s explore with us in the article below.

1. What is SEO?

What Is Seo?SEO

1.1 Concepts of SEO


1.2 Onpage SEO and Offpage SEO

Seo Opage Seo OffpageOn-page SEO and Off-page SEO

SEO Onpage:

Onpage SEO is optimizing everything on your website such as: Optimizing content, Optimizing images, videos, Optimizing redundant code, Optimizing UI/UX, Optimizing speed,….

Onpage optimization needs a long process, from optimizing every detail such as: Heading, title, meta description… based on Onpage SEO checklists drawn through many projects. On-page SEO does not have a specific method. Each SEOer will have its own method, so does SEONGON. SEONGON’s Onpage method is a rigorous process called SEO 3P (PPP), including:

  • Keyword research
  • Study website structure
  • Content Research

SEO Offpage:

Off-page SEO is the opposite of On-page SEO. If onpage SEO is understood as “I talk about what I have”, then Offpage SEO is simply understood as: “What other people say about me”. The main job of Offpage SEO is to optimize the outside of the page, but still the same purpose is to improve and improve website rankings. Offpage SEO work includes:

  • Build link (create backlink for website)
  • Social Branding (Social Networking System)
  • Public Relations (PR activities for the website)

1.3 Current forms of SEO

Currently, there are 6 popular forms of SEO and are widely applied in the overall marketing campaigns of businesses:

  • SEO Onpage
  • SEO Offpage
  • Technical SEO
  • Local SEO
  • App store optimization
  • YouTube SEO

1.4 Objectives of SEO

Using a variety of tools and techniques from simple to complex, the ultimate goal of SEO is not much different from other forms of Marketing. Specifically, increasing rankings on search engines is essentially attracting a larger number of interested people, more customers and increasing sales of goods and services. In short, the ultimate goal of SEO is to minimize marketing costs but still be able to attract a large number of potential customers.

2. Advantages and limitations of SEO

What are the benefits of web seo? Doing seo makes the website friendly to both search engines and users. Thereby helping the website get a lot of natural traffic, large users. You can reap huge profits from SEO.

Pros And Cons Of SeoAdvantages and disadvantages of SEO

  • Advantages

Revenue: Keywords to the top → You have a lot of customers visiting the website → bring profit

Brand: Website with many users accessing will create a reminder for customers, gradually ingrained in the subconscious every time it mentions the product/service you provide. Since then, the brand coverage has been spread.

Reputation: SEO search results often have a higher click-through rate than ads

Stability: The results are quite sustainable if you do good seo and the keywords have high rankings.

  • Limit

Doing seo you have to invest a long time. It will take a few months for you to see the results. Therefore, it affects the opportunity cost of doing business.

Competitors are getting stronger. If you don’t do better SEO, you may lose your rankings. Rankings can change and fluctuate, it is very normal to go to the top 1 and then drop to the top 10, 20. In addition, from the constant change of the google algorithm, the score of your website also changes.

Not a conversion channel if the business uses pure Google SEO. Customers outside of doing seo often have to combine 1 and other online marketing forms.

3. Benefits of SEO for businesses

Investing in SEO can be said to bring businesses great benefits far beyond expectations. A well-researched and well-executed SEO campaign will bring businesses benefits such as:

  • Attracting a huge customer base and continuously growing.
  • Increase ROI
  • Flexible, adjust customer behavior as desired.
  • Improve the UX/UI of users on the website
  • Understand the Insight of potential customers
  • Follow up with customers with Remarketing.
  • Develop and solidify the brand

4. Basic SEO Process

Basic Seo ProcessBasic process of SEO

4.1 Research

In the research step, there are two things you need to pay attention to: keywords and competitors. For keywords, pay attention to choose keywords that meet two factors: high usage by searchers and relatively low competition in search engines. As for competitors in the same field, take a close look at the content they build to draw experience. However, be aware that never create duplicate content or copy competitors’ prototypes.

4.2 Planning

After you have a set of keywords, make a detailed plan, divide the time reasonably to be able to deploy in the best way. Along with that, don’t skip doing more research on which search engines, what keyword phrases are being used, the bounce rate, the most popular content, etc.

4.3 Building content

Ranking is important but never neglect building quality content. Give users a reason to return to your website, not leave immediately after clicking.

4.4 Page Optimization

Once you have quality content, optimize it to increase your search engine rankings. For effective page optimization, keep in mind the title, targeted keywords, and links.

4.5 Link Building

A complete SEO campaign is definitely not complete without links. Accordingly, build both internal links (Website) and social network links (Social Media).

Here is all the knowledge about SEO that we want to share, wish you success!

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