7P trong Marketing

What is the 7P in Marketing? Overview of 7P Marketing model

The 7P in Marketing  is an extension of the 4P. In addition to Product, Price, Place, and Promotion, there are People, Physical Evidence and Process. These are the factors that marketers must keep in mind to help businesses identify the right customers and target markets. So if you are a newbie to marketing and want to learn from the simplest terms. Please read carefully about the 7Ps in marketing detailed in the following article.

1. What is the 7P in Marketing?

7P in Marketing is an acronym for 7 different phrases. Specifically

– Product: Product

– Price: Price

– Place: Distribution point

– Promotion: Sales promotion

– People: Humans

– Process: Process

– Physical Evidence: Tangible evidence

7P In Marketing La Gi 1 7Ps in Marketing

The goal when building the 7P model is the marketing mix strategy. It means creating many different factors so that businesses can combine those factors when selling to sell the right product, at the right price, and at the right place, at the right time, to the right target customers .

2. The role of the 7P Marketing model

The 7P model holds the role of a comprehensive marketing strategy, so it is extremely important for businesses. The elements in this model accompany businesses from the ideation process to delivering products directly to customers.

The 7P model is considered a useful “tool” to help businesses bring their products/services to customers quickly. Not only that, but it also helps businesses reach the correct target customers and build competitive strategies with competitors in the same market.

3. Components of Marketing 7P

To maximize the effectiveness of the 7P model in marketing strategies, you need to understand each component in this model. So what are you waiting for, let’s explore with Xuyen Viet Media!

3.1 Product (Products, goods, services)

The first element in the 7P model is the business’ products and services. To build a successful Marketing strategy, businesses need to focus on the quality of products/services, because it is decisive in all marketing strategies.

Products or services that are put on the market must satisfy the needs and desires of customers, especially the hidden needs of the market to produce high quality products that are superior to competitors. and leading the industry.

3.2 Price (Value of products/goods)

Product pricing is the next component in Marketing, because pricing is related to financial and accounting planning and is also closely related to the overall marketing strategy such as: How to position the category, build pricing strategy both for combo packages, promotions to push sales, increase coverage for the segment…

3.3 Place (Distribution Channel)

The third P is the product’s distribution channel or the places where customers can access the product and buy and sell goods or services. This department is extremely important in the business’s access to the market. Businesses can choose many different distribution channels such as directly providing products/services to users or indirectly through middlemen, distributors, wholesalers…

3.4 Promotion (Promotion, communication)

Product promotion is the act of increasing the awareness of products/services among hundreds of thousands of existing products/services on the market.

7P In Marketing La Gi 2 Media advertisement

Create a separate message for the service or product you are providing, you need to create a good impression in the mind of the customer, so that your product/service is one of the most popular. customer preference when needed.

Some forms of communication for products such as: advertising through TV, newspapers, Internet, radio, OOH, promotion and indirect promotion such as PR, word of mouth.

3.5 People

Human is a new element in the Marketing model, for a successful Marketing strategy, the human factor cannot be ignored and becomes increasingly important. People are the face of the company, performing many different business activities in the same business, and customers will evaluate the marketing staff before using the product/service. Therefore, businesses are very interested in the selection, training and management of people, etc., which greatly influence the success or failure of an enterprise.

The roles of people in business activities such as:

  • Contact group: the department responsible for contacting customers, making business strategies and also bringing products/services closer to customers. Therefore, the contact group plays a very important role in the company.
  • Group of people operating at the edge: With a lower position but still equally important, this department often has direct contact with customers, understands their needs and directly provides products/services. for customers.
  • Group of influencers: These people will not directly affect customers or products but affect the service implementation process of the business such as researching, implementing Marketing strategies and developing new services.
  • Independent group of people: Take on many different functions in the business, do not contact customers or perform product supply activities.

3.6 Process

The process of providing services/products needs to be planned in advance and implemented according to the set plan.

For example, you provide a hotel service and implement the check-in process as follows:  Customers check in to check in  by presenting personal documents >  Customers proceed to check in  for use >  Customers check out  >  Staff check room  >  Customers pay and checkout . This process will be applied to all customers using the service here, this is a default process and does not change for any customers.

7Ps In Lazy Marketing Procedure

Successfully building a professional operating process will help you improve the value of your brand, save on management costs and build a strong position in the hearts of customers.

3.7 Physical Evidence

Certainly, no one wants to experience a new service/product with just the first impression. That is, when new customers decide to learn about your products or use your services for the first time, they have accepted possible risks, because they do not know about the real value that they can receive.

So how to reduce this “sense of fear” for your customers? Your job is to show customers that what they buy is worth the money, show them real photos and reviews from used customers… This is proof that exists. commit to customers that your product/service is providing is really as advertised.

4. Conclusion

Above is everything about 7P that we want to share. Good luck!

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